UGC example | Candle
The bried included mentioning specific points pertaining to social values of the brand (royalties to Indigenous artists) and materials used (wooden wick). Was given a lot of creative freedom - other videos I created for this same brand included an ASMR Unboxing, unboxing with more talking points and more creative story-like videos for their Diwali and Christmas collections. Various videos posted to my Instagram/Tiktok and the brand's Instagram.