ELEFFECT - The Wash
This brief was quite rigid as I was provided a script, however, as per the video content it essentially just said the video needed to showcase a before an after so I can up with this concept. It was used across Meta ads.
@melaniesutherland
I am a passionate content creator and brand enthusiast, merging my love for beauty and fashion with a PR & Marketing background. Crafting user-generated content that truly connects with audiences is my specialty, thanks to my hands-on, day-to-day experience.
This brief was quite rigid as I was provided a script, however, as per the video content it essentially just said the video needed to showcase a before an after so I can up with this concept. It was used across Meta ads.
This brief was quite rigid as I was provided a script, however, as per the video content it essentially just said the video needed to showcase a before an after so I can up with this concept. It was used across Meta ads for approximately 6-8 months and I was told both this and the second one I did were very high performing in conversion.